SocialSensor will demonstrate the applicability of its achievements through the elaboration on two case studies: (i) a news use case targeting both news professionals and casual online news readers, and (ii) an infotainment use case, which will bring the current definition of the term to a new social dimension, by delivering a combination of information and entertainment originating not only by the media, television programs and Web sites, but by the users themselves though the SocialSensor applications. This dramatically improves the media discovery, consumption and sharing experience in the context of large events, such as festivals.
News Use Case
The news use case targets two end user groups: (a) news professionals (journalists, editors, analysts) that are interested in leveraging UGC in their work, (b) casual online and mobile news readers. With respect to professional usage, different scenarios will be supported, such as discovery of emerging trends and topics, aggregation of UGC with professional content, analysis of massive amounts of social data for new insights and profiling of news portal users and recommendation of relevant content. Casual news readers wil benefit from innovative new features, such as real-time discovery of news items, personalised to the user, proactive delivery (push) of relevant content to user based on their context, and socialisation of user with other news reader through ad hoc social networking.
The infotainment use case targets at individuals attending large events, such as festivals, expos, etc. The use case is centred on the principle that the different aspects of a user’s context can constitute valuable cues for proactive search and discovery of relevant media content. By leveraging the user’s context for search, especially in mobile settings, the physical surroundings of a user act as a lens on the social media content that relates to her current activities, location, and physical social ties. SocialSensor will deliver a platform supporting diverse usage scenarios, such as context-triggered multimedia search, proximity-based real-time activity recommendation, facilitation of social networking aspects, and real-time interaction with the event acts through innovative interaction methods.
